8 Tips for Growing Your Business Online in 2025!

Partnering with a marketing agency can be a game-changer when expanding your business.

Why?

A marketing agency leverages its strategies and expertise to understand the market dynamics, audience preferences, and competitive landscape. Here are 8 actionable tips to help you utilize a marketing agency’s services and achieve measurable growth.

1. Harness the Power of Social Media Marketing

Social media platforms are perfect for engaging with vibrant and diverse online audiences. If your business isn't online, you're missing out on the main way to connect with customers where they spend most of their time. From scrolling through Instagram to engaging on Facebook, your target audience is online—and that’s where your brand needs to be!

"Businesses that use social media marketing see 24% more revenue growth compared to those that don’t (Hootsuite).” An Atlanta restaurant we worked with saw a 76% increase in social media engagement—meaning more likes, comments, shares, and clicks—after using a custom marketing strategy.

Our Action Plan:

• Run geo-targeted ads on Facebook and Instagram.

• Use Location-focused hashtags (e.g., #AtlantaEats, #ATLBusiness).

• Collaborate with local influencers to boost visibility.

Example of a post created for a client by Redefined Social.

2. Capitalize on Advertising

PPC (pay-per-click) campaigns can yield quick results when executed strategically. A marketing agency designs ads that target location-based searchers, ensuring efficient use of your budget. "Businesses earn an average ROI (Return on Investments) of $2 for every $1 spent on Google Ads (WordStream).”

Redefined Social Pro Tips:

• Use location-based keywords, such as “best digital marketing agency Atlanta.”

• Leverage retargeting ads to re-engage visitors who didn’t convert.

• Analyze and adjust campaigns using data insights.

Disclaimer: Client results from campaigns managed by Redefined Social. Performance may vary based on individual strategies and market conditions.

Marketing agencies can use insights into customer behavior to understand what their audience wants and create ads that speak directly to those needs. We examined the target audience through the lens of Murray’s and Maslow’s Hierarchy of Needs and adjusted our marketing strategy to connect with what matters to customers. For example, we wrote ad copy for wholesale buyers that addressed their specific needs, making it relevant and effective.

• Emphasizing Security & Comfort (Maslow's Safety Needs): We highlighted durability, quality materials, and long-term value to appeal to homeowners seeking reliability.

• Addressing Achievement & Status (Murray’s Need for Achievement): We presented the cabinets as a top-tier choice for customers who take pride in quality home improvements.

• Tapping into Aesthetic & Belonging Needs: We featured sleek, stylish designs in our marketing to attract buyers who care about home decor and social approval.

3. Focus on Content Marketing with a Local Twist

High-quality, relevant content can establish your brand as an industry leader. A marketing agency can produce blogs, videos, and guides that connect with your audiences.

Ideas:

• Write about local events and how your business ties into them.

• Create video tours of your location.

• Publish success stories.

Press release created and distributed by Redefined Social for Sushi Kingdom

4. Embrace Data-Driven Decision Making

Data-driven strategies empower business owners to make smarter decisions that directly impact growth and profitability. You can identify what works, improve ROI, and better understand your target audience by analyzing key metrics. A marketing agency’s expertise in tools like Google Analytics ensures you stay ahead.

Metrics to Monitor:

• Website Traffic and Bounce Rates: Use these metrics to gauge the effectiveness of your online presence. High bounce rates could indicate the need for more engaging content or improved user experience.

• Conversion Rates for Campaigns: Understand which campaigns drive the most sales and adjust your strategy accordingly to maximize ROI.

• Engagement Rates on Social Media: Monitor likes, comments, shares, and follower growth to identify what content resonates most with your audience and replicate that success.

Disclaimer: Client results from accounts managed by Redefined Social. Performance may vary based on individual strategies and market conditions.

5. Invest in Email Marketing

Email marketing remains one of the most cost-effective ways to engage your audience. A marketing agency can help you craft personalized emails that resonate with your customers. "Email marketing delivers an ROI of $42 for every $1 spent (Litmus)."

Best Practices from Redefined Social:

• Segment your email list based on location.

• Include specific promotions or events.

• Use compelling subject lines to boost open rates.

6. Leverage Influencer Marketing for Amplified Reach

Influencer marketing has become a powerful tool for connecting with your target audience and building trust. Partnering with a marketing agency can help you identify the right influencers whose platforms align with your brand, ensuring impactful collaborations.

Benefits:

• Expand Your Reach: Influencers provide access to their established audiences, which can significantly increase your brand’s visibility.

• Boost Credibility: Consumers are more likely to trust recommendations from influencers they follow.

• Drive Engagement: Influencer campaigns often generate higher engagement rates compared to traditional advertising.

How We Can Help:

• Identify influencers whose audience matches your target market.

• Develop creative content strategies that resonate with the influencer’s followers.

• Measure campaign success through metrics like engagement, traffic, and conversions.

7. Optimize Your Website for Mobile Users

A professional, high-performing website is crucial for businesses looking to expand their reach. Partnering with a marketing agency ensures your website is not only visually appealing but also optimized for conversions. "Over 70% of web traffic now comes from mobile devices (Statista).”

How We Can Help:

• Design and develop a user-friendly website tailored to your brand.

• Optimize your site for local and national SEO to attract more customers.

• Use engaging visuals and layouts to enhance user experience.

• Highlight social proof, such as testimonials.

• Use click-to-call features for local businesses.

• and more

Here is an example of how we helped our cabinet wholesale client. We designed a resource page for their product catalog, ensuring potential customers can effortlessly find the information they need. We also added a subscribe to newsletter section to help collect customer email addresses, phone numbers, etc.

8. Collaborate with Redefined Social Marketing for Long-Term Success

As a full-service marketing agency, our comprehensive understanding of market dynamics can give your business a competitive edge. From developing innovative strategies to seamless execution, our expertise ensures measurable and sustainable growth tailored to your unique needs.

Services to Expect:

• Comprehensive digital marketing strategies.

• Social media management tailored to your audiences.

• Advanced analytics and reporting to track progress.

• Local and national SEO optimization for improved visibility.

• Pay-per-click (PPC) campaign management for high ROI.

• Content creation, including blogs, videos, and email marketing.

• Influencer marketing collaborations to amplify reach.

• Website design optimized for conversions.

Explore our full-service page to see what we have to offer!

Disclaimer: Example of a website page designed by Redefined Social for a client.

Looking Ahead: Why Now Is the Time to Act

The business landscape is thriving, making it the perfect time to invest in professional marketing services. With the right marketing agency by your side, your business can achieve remarkable growth and connect with your audience.

Contact us today to schedule a free consultation and discover how we can drive your business forward.